Promise Gluten Free Partners with Morrisons: Elevating Access to Quality Gluten-Free Goodness

 Here at Promise Gluten Free, we’re ecstatic to announce our latest achievement: securing a coveted listing at Morrisons, a significant step forward in our journey to expand our presence in the UK market. This exciting development means that our beloved Soft White and Multi Grain loaves (240g) will now be available in over 300 Morrisons stores from November.

For us, this partnership with Morrisons represents more than just increased shelf space—it’s a testament to our unwavering commitment to providing high-quality, delicious gluten-free options to consumers across the UK. We believe that everyone deserves access to great-tasting, better-for-you baked goods, and our collaboration with Morrisons allows us to reach even more people seeking gluten-free alternatives without compromising on taste or quality.

Patrick O’Sullivan, CEO of Promise Gluten Free, shared his enthusiasm for the partnership: “The quality of our bread, great range of products, and distinctiveness of our brand is helping to drive UK category growth. Our unique proposition is gaining share across our key markets, driven by increasing demand from both gluten intolerant consumers and those looking for healthy choices for themselves and their families.”

This milestone comes on the heels of our successful expansion into various retail outlets across the UK, including partnerships with Tesco and Sainsbury’s. It’s a testament to the growing demand for our products and the trust that consumers place in our brand.

As we celebrate this exciting milestone with Morrisons, we’re also mindful of the broader trends shaping the gluten-free market. With the category experiencing robust growth, both in the UK and globally, we’re thrilled to be at the forefront of this movement, offering consumers more choices and better options for their dietary needs.