News

Promise Gluten Free Celebrates Success at the Free From Food Awards UK

We’re thrilled to announce that Promise Gluten Free has been recognised at the Free From Food Awards UK, the UK’s only awards dedicated entirely to food and drink free from one or more of the top 14 major allergens.

This year’s awards celebrate excellence, innovation, and outstanding taste across the free-from category, making this recognition especially meaningful to us. We’re proud to share that nine of our products received awards across Gold, Silver, and Bronze categories.

🏆 Gold Winners

Multigrain Loaf
English Muffins
Sourdough Soft White Rolls

🥈 Silver Winners

Halkidiki Olive Sourdough
Rustic White Sourdough
Chia & Quinoa Loaf

🥉 Bronze Winners

Wholesome Brown Loaf
Soft White Loaf
Plain Bagels

A Commitment to Exceptional Gluten Free

At Promise Gluten Free, we’ve always believed that choosing gluten free should never mean compromising on taste, texture, or quality.

From creating soft, delicious breads for everyday meals to developing innovative sourdoughs and bakery favourites, our goal has always been to push the boundaries of what’s possible in gluten-free baking. These awards are a testament to the passion and dedication of our team, who work tirelessly to create products that our customers can truly enjoy and trust.

To see our products recognised across so many categories is an incredible honour and reinforces our commitment to delivering gluten-free foods that exceed expectations.

Thank You to Our Customers

Of course, none of this would be possible without our customers.

Whether you’ve been enjoying our loaves at breakfast, packing our rolls for lunch, or sharing our bagels with family and friends, thank you for making Promise Gluten Free part of your everyday moments. Your support inspires us to keep innovating and raising the bar for gluten-free food.

We’re excited for what’s ahead and can’t wait to continue creating delicious gluten-free products that surprise and delight.

Here’s to even more award-winning moments to come!

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Promise Gluten Free Wins International Marketing Award at the All Ireland Marketing Awards 2026

Promise Gluten Free Wins International Marketing Award at the All Ireland Marketing Awards

We are incredibly proud to share that Promise Gluten Free has been awarded the International Marketing Award at the All Ireland Marketing Awards, hosted by the Marketing Institute Ireland.

This recognition marks an exciting milestone for our brand and reflects the creativity, passion, and commitment that drives our team every day. As Promise Gluten Free continues to grow internationally, this award celebrates not only our marketing efforts, but also the journey of bringing high-quality gluten-free products to consumers around the world.

At Promise, we believe in thinking differently. Through disruptive ideas, meaningful storytelling, and a customer-first approach, we have continued to challenge expectations within the gluten-free category and create stronger connections with our growing community.

Winning this award is particularly meaningful given the calibre of talent and brands recognised at the All Ireland Marketing Awards. Being surrounded by so many innovative marketers and bold ideas was a reminder of the exciting work happening across the industry and the power of creativity in driving growth and impact.

This achievement would not be possible without the dedication of our incredible team, whose energy and ambition continue to push the brand forward. We would also like to thank our partners and customers for their continued support throughout our journey.

A special thank you to Boys + Girls for sponsoring the International Marketing Award category and to the Marketing Institute Ireland for hosting an inspiring evening celebrating excellence in marketing.

While we’re taking a moment to celebrate this achievement, we’re equally excited about what comes next. Promise Gluten Free continues to expand into new markets and bring our products to more people around the world — and this is only the beginning.

Watch this space for exciting things ahead.

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Inside the Promise Stand at Allergy & Free From Show 2026

Thank You for Visiting Us at the Allergy & Free From Show in Birmingham

The Allergy & Free From Show in Birmingham on 9–10 May was an incredible experience for the Promise Gluten Free team, and we’re still feeling the energy from it.

It was fantastic to spend two days connecting with so many of you — from long-standing customers who have supported us for years, to new visitors discovering Promise for the first time. Having the chance to meet face-to-face, share our products, and hear your thoughts directly is something we truly value.

A Show Full of Meaningful Conversations

One of the highlights of the event was hearing what you love about our range, as well as what you’d like to see from us next. Your feedback is essential in shaping our future innovation, and it continues to inspire us to create gluten free bread and bakery products that deliver on both taste and texture — without compromise.

These conversations remind us why innovation in the gluten free space is so important. Every product we develop is driven by real needs, real feedback, and a shared goal: making gluten free food that everyone can enjoy.

Thank You for Stopping By

We want to say a sincere thank you to everyone who visited our stand. Whether you came to try our products, chat with the team, or simply learn more about what we do, your support made the event so rewarding.

The atmosphere throughout the show was incredibly positive, and it was energising for our team to be surrounded by such an engaged and passionate community.

Looking Ahead

We’re leaving Birmingham feeling motivated and excited for what’s next. We’re more committed than ever to continuing to develop delicious, high-quality gluten free options that bring people together.

Thank you again for being part of our journey — we can’t wait to share what’s coming next.

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Promise Gluten Free Sweeps the Board at the 10th Annual Free From Food Awards Ireland

It was another incredible night for Promise Gluten Free at the 10th Annual Free From Food Awards Ireland in Malahide, where we proudly took home seven awards — achieving yet another clean sweep in the bread category. These awards celebrate excellence and innovation in the “free from” food industry, and we’re honoured to be recognised among Ireland’s best.

In the Bread Category, we were the only brand to win — a true testament to our passion for baking delicious, high-quality gluten-free products that never compromise on taste or texture:

🥇 Gold: Promise Gluten Free Handcrafted Sourdough Rustic White
🥈 Silver: Promise Gluten Free Multi Grain Loaf
🥈 Silver: Promise Gluten Free 12 Seeds & Grains Loaf
🥉 Bronze: Promise Gluten Free Handcrafted Sourdough Rustic Seeded Loaf
🥉 Bronze: Promise Gluten Free Soft White Loaf

In addition, our sweet treats also impressed the judges:

Cakes Category – Silver: Promise Gluten Free Blueberry Muffins
Kids’ Choice Category – Silver: Promise Gluten Free Iced Queen Madeira Cakes

We’re incredibly proud of this achievement and deeply grateful to the Free From Food Awards Ireland organisers and judges for their dedication to recognising brands that push boundaries in the gluten-free space.

Hearing how Promise is making a real difference in people’s lives continues to inspire us to keep baking better, tastier gluten-free food every day.

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Introducing Our New Promise Gluten Free English Muffins – Now Available at Tesco!

After a successful launch of our English Muffins in Canada, we’re excited to announce that they are now available in Tesco stores across the UK!

What makes Promise Gluten Free English Muffins special?

Crafted with care: Designed for a light, fluffy texture that toasts to perfection – all without gluten.
Perfect for any occasion: Whether it’s breakfast, brunch, or a snack, these muffins are versatile and full of flavour.
Gluten-free goodness: Enjoy every bite without worrying about gluten.

Elevate your gluten-free meals by finding Promise Gluten Free English Muffins at your local Tesco today!

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Presenting the Promise Gluten Free Wholesome Brown Loaf, the newest star in our lineup!

Promise Gluten Free is market leader in Ireland and Canada and the fastest growing GF bread brand in the UK. After a recent successful launch in Sainsbury’s, we are thrilled to announce that the Wholesome Brown Loaf is now launching in Ireland in Tesco, Dunnes Stores and SuperValu stores nationwide.

What makes the Wholesome Brown Loaf stand out?
•  Crafted with care and expertise for a gluten-free experience like no other.
•  A versatile, wholesome option that celebrates your well-being.
•  Embrace flavour without gluten concerns.

Explore and expand your culinary selections by finding it at your nearby Dunnes Stores, Tesco, or SuperValu stores!

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Fastest Growing Free From Bakery Brand in the UK, Promise Gluten Free, Launches Two New Bagels with Sainsbury’s

Promise Gluten Free is delighted to announce that its latest free from product, bagels, will be carried by Sainsbury’s, one of the UK’s largest supermarket chains. This latest innovation targets the morning goods segment which is in strong growth.

The products are made with upgraded manufacturing equipment for a perfectly shaped bagel, new recipes, and reduced packaging. This underscores Promise Gluten Free’s unwavering commitment to delivering high-quality, mainstream, and delicious gluten free baked goods to its growing customer base.

This latest innovation is further evidence of Promise responding to increased consumer demand for greater variety and healthier alternatives to long-existing staples. In addition to Promise’s longstanding relationship with Sainsbury’s, in November 2023, Promise Gluten Free secured a listing with Morrisons for its best-selling Soft White and Multi Grain loaves across 400 stores and in 2022, Tesco added Promise to its Free From bakery product category. Promise is currently the fastest growing gluten free bakery brand in the UK, a very strong market leader in its home country of Ireland and recently became the number one player in Canada, where it has been responsible for all the category growth over the past two years.

“At Promise Gluten Free, we are redefining how consumers view the gluten free baked goods category, with more than 40% of consumers now open to consuming free from bakery products out of need but also choosing to do so for health and wellness reasons,” commented Patrick O’Sullivan, CEO of Promise Gluten Free. “We have worked hard to continue innovating to make nutritious and great tasting products every day. Promise is bridging the gap between gluten free and mainstream bread which means there is massive growth potential for our brand. We are very appreciative and delighted that Sainsbury’s has agreed to expand the Promise range further in their stores, bringing our world-class gluten-free products to more UK consumers than ever before.”

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Promise Gluten Free Partners with Morrisons: Elevating Access to Quality Gluten-Free Goodness

Here at Promise Gluten Free, we’re ecstatic to announce our latest achievement: securing a coveted listing at Morrisons, a significant step forward in our journey to expand our presence in the UK market. This exciting development means that our beloved Soft White and Multi Grain loaves (240g) will now be available in over 300 Morrisons stores from November.

For us, this partnership with Morrisons represents more than just increased shelf space—it’s a testament to our unwavering commitment to providing high-quality, delicious gluten-free options to consumers across the UK. We believe that everyone deserves access to great-tasting, better-for-you baked goods, and our collaboration with Morrisons allows us to reach even more people seeking gluten-free alternatives without compromising on taste or quality.

Patrick O’Sullivan, CEO of Promise Gluten Free, shared his enthusiasm for the partnership: “The quality of our bread, great range of products, and distinctiveness of our brand is helping to drive UK category growth. Our unique proposition is gaining share across our key markets, driven by increasing demand from both gluten intolerant consumers and those looking for healthy choices for themselves and their families.”

This milestone comes on the heels of our successful expansion into various retail outlets across the UK, including partnerships with Tesco and Sainsbury’s. It’s a testament to the growing demand for our products and the trust that consumers place in our brand.

As we celebrate this exciting milestone with Morrisons, we’re also mindful of the broader trends shaping the gluten-free market. With the category experiencing robust growth, both in the UK and globally, we’re thrilled to be at the forefront of this movement, offering consumers more choices and better options for their dietary needs.

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Celebrating the Voices of Our Irish Customers: The Promise Gluten Free Experience

At Promise Gluten Free, our journey was guided by the voices and experiences of our customers, whose loyalty and passion drove us to deliver exceptional gluten-free products. Inspired by their stories and feedback, we launched a heartfelt campaign to amplify their voices and showcase the profound impact Promise Gluten Free had on their daily lives.

We ventured into the vibrant landscape of Ireland, thrilled to extend this campaign to our Irish community. With a diverse array of passionate customers eager to share their experiences, we were excited to witness the unique ways Promise Gluten Free became integral to their lives. From the bustling streets of Dublin to the scenic beauty of County Kerry, our customers’ stories reflected the rich tapestry of Irish life.

Through radio interviews, social media posts, and captivating in-store displays, we invited everyone to join us in celebrating the voices of our Irish customers. Their stories served as a testament to the transformative power of Promise Gluten Free products and the meaningful connections they fostered. We were deeply grateful for their unwavering support and trust, which not only inspired us but also drove us to innovate and enhance our offerings.

As we embarked on this journey together, we extended our heartfelt thanks to our Irish customers for their continued support and loyalty. We invited everyone to revel in the stories that captured the essence of Promise Gluten Free – a brand fueled by passion, innovation, and the voices of our customers. Together, we celebrated the joy of connection and the delight of gluten-free living.

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Continuing Our Partnership: Promise Gluten Free’s Sponsorship with Coeliac Society of Ireland

At Promise Gluten Free, we are thrilled to announce the continuation of our partnership with the Coeliac Society of Ireland. As advocates for individuals living with celiac disease and gluten-related disorders, we are dedicated to supporting their mission of raising awareness, providing resources, and advocating for positive change within the community.

Our ongoing collaboration with the Coeliac Society of Ireland allows us to amplify our efforts in creating a more inclusive and supportive environment for individuals following a gluten-free lifestyle. Together, we strive to address the challenges faced by those living with celiac disease, while also promoting education and empowerment.

Through our partnership, we have been able to contribute to important initiatives, such as the State of Celiac Disease in Ireland survey. This comprehensive survey provides valuable insights into the current landscape of celiac disease in Ireland, helping to identify areas for improvement and inform advocacy efforts.

Additionally, our partnership allows us to support the Coeliac Society of Ireland’s programs and services, including educational resources, support groups, and community events. By working together, we can ensure that individuals living with celiac disease have access to the information and support they need to thrive.

As we look to the future, Promise Gluten Free remains committed to our partnership with the Coeliac Society of Ireland. Together, we will continue to advocate for positive change, raise awareness, and support individuals living with celiac disease and gluten-related disorders.

We are excited about the opportunities that lie ahead and look forward to making a meaningful impact in the lives of those we serve. Thank you to the Coeliac Society of Ireland for their continued partnership and dedication to the celiac community. Together, we can make a difference.

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